What we actually do

Services

From strategy to code to growth—Ideal Lab ships platforms end to end. We plug in as a compact senior team that can help you design the right thing, build it, and keep improving it after launch.

Platform Strategy & Development

Clarify the problem, design the platform, then ship it.

What we do

Product & platform roadmapping workshops
Domain modelling, information architecture & flows
MVP scoping and iteration plan

What you get

Shared understanding of the problem space
A realistic MVP that can launch in weeks, not years
Clear backlog that engineering can actually deliver

Web & Mobile Engineering

Modern apps for customers, staff, and partners.

What we do

Next.js product frontends & dashboards on Vercel
Android apps for field teams & technicians
Authentication, permissions, and session flows

What you get

Fast, responsive experiences across devices
Reduced operational friction for staff & customers
A codebase you can extend, not fight with

APIs, Data & Cloud

The backbone that keeps everything in sync.

What we do

Type-safe APIs backed by Postgres/Supabase
Event pipelines & background workers
Infrastructure-as-config for repeatable environments

What you get

Reliable integration layer between systems
Clean data foundation for analytics and AI
Less time spent firefighting infra issues

Operations & Growth

See what’s happening, then ship changes that move the needle.

What we do

Observability & dashboards for key workflows
Analytics and experimentation (A/B tests, rollouts)
SEO & performance tuning for core journeys

What you get

Confidence that the platform is healthy
Ability to run experiments instead of guessing
Improved conversion, retention, or ticket resolution time

Not sure which services you need?

Share your current situation—what's working, what isn't, and where you want to be. We'll recommend a lean path to a real launch, not a 200-page slide deck.

Estimate a project Talk to Ideal Lab